OK, so we all know that companies name their products after celebrities in order that the famous name will make the product sell better. However this can be a double edged sword . And case ofParis Hilton perfume, who can be in the newsreports for all the wrong reasons, you might be forgiven for thinking that her name might actually harm sales. But then, as the saying goes, there is thing as bad publicity. So maybe the fact that her name is in the news reports is enough to boost sales.
You’ve seen her on TV, in movies and you certainly listened to her music. She is sexy, mysterious. Having an already famous name, Paris Hilton is more than renowed. Playboy magazine called her the sex star of the and Guiness book chose her as the most overestimated celebrity. Nevertheless, she is not only a rich celebrity but symbol , adored by millions of people.
